SEO, or search engine optimization, is the process of increasing the visibility of a website, and as a result, an increase in the possibility that someone will click on the website. SEO, however, only applies to the results of unpaid efforts like keywords and the site load speed. Paid efforts, such as advertisements and PPC […]
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Influencer marketing is a form of marketing that utilizes “influencers” to form a relationship between the customer and the company. Unlike more traditional forms of marketing, influencer marketing does not revolve around set target markets like content or social marketing. What makes influencer marketing unique is the fact that influencers can be anywhere and
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Nowadays, there are new brands appearing every day. With so many brands, people can often find themselves lost in a sea of labels and slogans. But in a day and age where brands are aplenty, many have seemed to forget the most important brand – themselves. Each person is their own brand, an accumulation of
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