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Walter Baker / Brand Identity & Visual Direction

A brand as considered as the clothes.

A complete visual reinvention for a New York fashion label — identity, art direction, and editorial.

Brand Identity·Art Direction·Editorial Design·Visual Guidelines·Photography Direction
Walter Baker brand identity

The Brief

Fashion-forward.Brand-backward.

Walter Baker came to EPK Media with strong product and a fragmented brand. The label needed a visual identity that matched the sophistication of its collections — refined, confident, and built to scale across retail, editorial, and digital.

Scope of Work

Brand Identity·Art Direction·Editorial Design·Visual Guidelines·Photography Direction

Brand Identity

Every detail.Intentional.

EPK Media developed a complete identity system for Walter Baker — wordmark, color palette, typography, and usage guidelines — giving the brand a consistent, elevated presence across every touchpoint.

Walter Baker brand identity system

Brand Guidelines

Art Direction

The imageis the message.

Art direction for Walter Baker centered on restraint. Clean compositions, precise styling, and a muted palette that lets the product lead. Every image was designed to feel editorial without losing commercial clarity.

Walter Baker campaign image A
Walter Baker campaign image B

Campaign Direction

Refined identity.Ready to wear.

Brand identity. Art direction. Editorial design. A complete visual language for a label that deserved one.

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